Dine In/Out, Next Steps, An Angel gets his wings, and more

creative head artwork

May 12, 2020

State and County Data to Guide City’s Reopening

New Rochelle’s Downtown merchants have shown great tenacity and creativity in recent weeks as the unfolding pandemic challenged both personal and professional routines. 

The lessons learned along the way will surely change “business as usual” for many merchants, enabling many to one day return stronger than ever. Until then, we can all help make a difference within our local community by showing our support to the restaurants and other businesses that remain open during these difficult days. Why not make next Tuesday a “Take-Out Tuesday” by ordering something for take-out or delivery?

New York Governor Cuomo has a plan to reopen the state in phases, which you can read more about here. The City will be working in partnership with Albany and others to ensure that New Rochelle itself reopens as safely as possible. State and county coronavirus data will no doubt play a key role in informing each decision and the pace. 

In the interim, local businesses can prepare for the sunnier days ahead by applying for outdoor dining permits and making sure their businesses are registered with the city.

Merchants, if you need protective masks for your business, the New Rochelle Downtown BID may be able to help. We have secured some through a number of city, county, state and federal programs. Email newrochelledowntownbid@gmail.com for more information.

Please be sure to share this weekly newsletter with your friends, employees, customers, and clients by recommending they subscribe to it by signing up here.


angel wings

Little Mexican Café Loses Second Family Member

Son Edwin Almazan Was a Fixture at the Family-Owned Business on Main Street

The New Rochelle BID extends its deepest sympathies to the Almazan family on the loss of son Edwin Almazan, 43, a beloved member of the family’s Little Mexican Café on Main Street. 

Edwin lost his battle against novel coronavirus over the weekend. His passing comes just weeks after his father, Jose Almazan, lost his fight to the virus. Edwin, the family’s only son, dedicated himself to the Little Mexican Café’s success. He had grown up above the restaurant, which was established more than 30 years ago. 

The NRBID sends prayers, love, and condolences to Edwin’s mother Mrs. Froyla Almazen, widow of Jose, and daughters Alejandra Almazen and Eloisa Almazen, as well as to their dedicated staff at the restaurant who have been keeping the business going. 

The family will not be holding a wake or public burial and instead will have a memorial mass in Edwin’s memory and celebration of his life at a later date.


Dinner and Movie

#GreatAmericanTakeout Seeks to Help Local Businesses with Dinner and a Movie

#GreatAmericanTakeout is a national initiative designed to help local businesses persevere in the current public health crisis.

Pepsi is a major sponsor of a fun campaign underway called “Dinner and a Movie.”

After ordering take-out dinner this Friday, log-on here at 8:00 pm for a screening of the award-winning documentary “A Fine Line.” A live panel discussion with celebrity chefs and restaurateurs will follow.


Lady on Vintage Phone

Hungry? One Click Will Tell You Who’s Delivering and Who’s Open For Pick-Ups

Make sure to click here for the latest hours and offerings of our New Rochelle Downtown restaurants and merchants. We continue to update the list regularly to give you the latest updates on businesses’ hours and information.

Delivery Options

New Rochelle continues to have free parking throughout the City.

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A Message from County Executive George Latimer

George Latimer

Dear Friends,

The situation evolving from the COVID-19 pandemic is changing every day. We are in a unique situation, and the reopening of Westchester County weighs heavily on the decisions being made by the state. But – we are making significant progress, and moving in the right direction all the time. 

In the meantime, I encourage all residents to take full advantage of what Westchester County has to offer. Continue to support your local businesses, take a moment of respite at one of our beautiful County parks, and most importantly, stay safe. 

We are not out of the woods just yet, but we will be soon. And we will do it – together.

George Latimer, Westchester County Executive


Information and resources for our NRBID Business Owners and Community:

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Federal Government Resources


SBA Paycheck Protection Program 

  • For information on the Paycheck Protection Program visit the SBA. The latest $484 billion relief package included an additional $310 billion for the PPP.
  • To find a lender click here
  • For help completing your SBA Economic Injury Disaster Loan and/or Paycheck Protection Program applications, click here
  • Para los dueños de negocios que hablan español los cuales necesitan ayuda para completar la solicitud de SBA para el Programa de Protección a su Salario deberán ir a: http://volunteernewyork.org/vvc
  • To volunteer to help business owners fill out documents for loans click here to send an email and put “volunteer” in the subject line.
  • Video-discussion from US Senator Kirsten Gillibrand with Hudson Valley Economic Development Corporation on CARES ACT and future legislation designed to get economy back to work, click here.
  • Just-updated Guide to Federal Funding sources from Senator Kirstin Gillibrand available here.
  • Small Business Guide to the CARES Act: Prepared by the US Senate Committee on Small Business and Entrepreneurship with answers to many Frequently Asked Questions available here.
  • Internal Revenue Service Guidelines on Tax Payment Deferrals
  • Federal Small Business Administration Assistance Loans

New York State Resources

  • Updated Essential Business GuideRead the updated guidance on what is considered an “essential” business here.
  • New York State Department of Labor Pandemic Unemployment checklist for qualifying. New Yorkers seeking to file an unemployment insurance claim should visit labor.ny.gov or call the Telephone Claim Center at (888) 209-8124.
  • Empire State Development – Global NY Loan Fund The Global NY Loan Fund is open to New York State companies seeking financing to create or expand direct exports, or to serve as suppliers to larger exporters. Loans are available to purchase equipment, inventory, working capital to support foreign accounts receivable, export lines or credit, or long-term financing. ESD is also offering interest-free loans for Distilled and Fermented Beverage industry businesses to promote New York State’s thriving beverage industry on a global scale. More information here.
  • Find more information about the new NYS COVID-19 Paid Sick Leave law here.
  • Sign up for email updates from NYS here.

Westchester County Resources

  • County Executive George Latimer’s Daily Coronavirus Briefing will be streaming live on weekdays daily at 2:00pm on Facebook at https://www.facebook.com/westchestergov/
  • Westchester County Economic Development has a new page for all webinars, events and business help listings, click here. For their Facebook page click here.
  • ArtsWestchester has put together a list of resources for artists in all disciplines who may need funding. For a list of opportunities click here.

Local Resources

  • For the City of New Rochelle COVID19 Information sheet click here and guidelines summary of safety practices for owners/operators of retail grocery stores, supermarkets, bodegas, bakeries, specialty markets click here.

Additional Grant Information

  • National Restaurant Association Restaurant Employee Relief Fund Grants Restaurant employees may be eligible for a $500 grant from the National Restaurant Association Educational Foundation’s (NRAEF) Employee Relief Fund. Staff may be eligible for a $500 one-time grant if they: Worked on a part- or full-time basis in the restaurant industry for at least 90 days in the past year (this includes food delivery). Have had a primary source of income in the restaurant industry for the last year. Have experienced a decrease in wages or loss of job on or after March 10, 2020, which these grant funds will help offset. Live in the United States, an overseas U.S. military base, or any U.S. territory. Are over the age of legal majority in their U.S. state or territory. Grants will be awarded as soon as possible to those individuals who meet the eligibility criteria.The grants are subject to availability and are limited to one per person. Click here to apply.
  • Restaurant Strong Fund Grants for Restaurant Workers The Samuel Adams Company with the support of the Greg Hill Foundation, is donating over $2,000,000 to kick start the Restaurant Strong Fund across 20-states to aid restaurant workers affected by COVID-19 closures. To qualify for grant assistance, applicants must satisfy all of the following requirements: Complete Application Form. Be full-time employee (Minimum of 30 hours total per week, can be multiple restaurants). Be employed for 3 months or longer at the same location. Worked in a restaurant, bar, cafe or nightclub located in New York Click here to learn moreand Click here to apply.
  • Restaurant Workers Community Foundation is an advocacy and action nonprofit created by and for restaurant workers. They have information online Click here.
  • Southern Smoke Emergency Relief Program application for financial assistance for Restaurant workers. Click here.

Learn from Direct Business Coaching 

  • Virtual Coaching Sessions through the Womens Enterprise Development Corporation (WEDC) are part of the organization’s commitment to assist small business owners with guidance and resources during this period of uncertainty. Schedule Session Here
  • Coaching Sessions on eCommerce through The Westchester County Office of Economic Development. For a free coaching session, Contact them here and put eCommerce in the subject line.

Learn about Promotion opportunities for your business

Business Listings

  • Westfair is inviting all local restaurants to participate and share recipes, messages, take-out services and any other important information for the Westchester public to know. Click here
  • News12 is asking Westchester based businesses to sign up so that they can let people know you are open. Click here

Free Ads

  • Minuteman Press of New Rochelle is offering free local advertising on their local site to stimulate business and help all of fellow local businesses and neighbors overcome the economic effects of the current COVID-19 crisis. Click here for more information.

Please do make sure you Friend us, Like us and Share us on Facebook (@nrbid) and Instagram (@nrbid). 

Stay healthy and safe,

Karel Littman,
Executive Director
New Rochelle Business Improvement District (NRBID)
NewRochelleDowntownBID@gmail.com

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